Everything you need for lottery success

From the cause you champion to the strength of your supporter base, we will work with you to harness your unique strengths and develop a lottery program that delivers revenue results.

We know what it takes to exceed your fundraising
targets with a comprehensive lottery solution.

Comprehensive lottery fundraising solutions

Lottery strategy

Stride will work with you to develop a lottery strategy designed to achieve your net revenue targets and bolster your brand reputation.

Beginning with a business case to determine feasibility, we will provide considered recommendations to enable you to hit your financial objectives while putting minimal pressure on your team.

Throughout the process, we will share the latest industry insights and our own practical know-how, which comes from 30 years in the lottery business.

Prize acquisition and distribution

We design prize packages that suit your budget, enhance your brand and have maximum audience appeal. Our purchasing power gets you bang for buck and boosts your net returns.

Whether it’s a luxury home, a car, or a cash jackpot – we will ensure winners receive their prizes.

Licensing and compliance

With more than 30 years’ experience, we have a detailed understanding of the local regulatory landscape, so you can be assured that your lottery is 100% compliant.


Whether it’s social media ads, door-to-door canvassing, or any other tactic, we work with you to determine the optimal investment in marketing, so that your lottery is scalable in line with sales.

As firm believers in the power of a strong brand, we build on the strengths of your organization to create a lottery program that reflects your messaging and ethos.

Through close collaboration with your in-house marketing team and external agencies where required, we will deliver multi-channel campaigns with impact.

Customer service

With Stride, you can be assured that your organization and players are completely supported.

Our locally-based phone and email support is available for players 24/7, as is our AI-powered chatbot. This ensures that players can get a fast response to any questions they may have about their tickets or prizes.

We also provide your non-profit with ongoing support, with a dedicated lottery manager who is here to help at every stage of the lottery cycle.


Stride’s lotteries are underpinned by our industry-leading technology, enabling ticket sales from placing orders, to credit card processing, to e-ticket delivery.

As long-time innovators, we have achieved many industry firsts including recurring subscriptions, payroll deduction programs, and gifting – all designed to increase ticket sales.

We also offer solutions for in-person ticket sales, giving clients the ability to sell tickets at events and fairs on a tablet.

Draw management

From draw coordination to audit control, Stride takes care of the technical details of draw management for you.

Our tried-and-tested technology has built-in controls to ensure your draw runs smoothly and adheres to local regulations, every single time.

All our draws are conducted in accordance with the local regulations, and our purpose-built software has been approved by the regulators and certified by Gaming Laboratories International.


We provide our clients with real-time insights into campaign results and ticket sales, including details of re-engagement, year-on-year comparisons, and sales by channel.

After each campaign is complete, we present a final report with a comprehensive overview of campaign sales and demographics. This enables us to review what worked well, and to make decisions around the upcoming lottery cycle.

Providing quality reporting also helps non-profit staff to share insights with their own internal stakeholders.

Drive engagement and amplify fundraising

Online lotteries are the ideal way to unlock the potential of your donor base and attract new supporters from beyond your typical sphere of influence.

By offering a cash jackpot or other prizes, you’ll build genuine excitement around your cause and create a highly effective fundraising channel – beyond asking donors for money.

How it works

We are the experts, so you don’t have to be. Our dedicated team ensures your organization is completely supported when it comes to lotteries – from initial business case to prize distribution.

Drawing on our experience with non-profits in Canada, we’ll help ensure your lottery generates new income for your organisation and meets your goals.

Alberta Cancer Foundation has partnered with Stride for 20 years; including licensing their… lottery platform. Stride continues to deliver on its commitment to provide a world-class lottery management services and industry-leading ticket sales platform.”

Ryan Campbell, Director, Corporate Relations

Alberta Cancer Foundation

Calgary Stampede Lotteries has been a partner with Stride for more than 25 years. With Stride’s support and continued partnership, Stampede Lotteries has been able to achieve record sales, helping us achieve our goal of giving back to the community through our charitable partners at the Kinsmen Club of Calgary, Rotary Club of Calgary at Stampede Park and the Calgary Marching Show Band Association.”

Richard Agnew, Chair

Stampede Lotteries Committee

The STARS Lottery is such a critical piece of our annual fundraising program, and we are lucky to enjoy a long and productive relationship with Stride. We rely on their knowledge and expertise to help us meet our goals today and for the past 30 years.”

Andrea Robertson, President and CEO


Alberta Cancer Foundation logo
Calgary Stampede Logo
Children's Hospital Lottery logo
Full House Lottery logo
Kidney Foundation logo
STARS Lottery logo

Start your lottery
journey today

It’s easier to reach your fundraising targets with Stride
by your side. Contact us today to get started with
your lottery.